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In last month’s workshop series, Mary and I talked about the power of social media, and how it has helped us drive major initiatives (like Download Day) with incredible reach and impact.  There’s a plethora of social media tools out there, which include social networking sites, social news sites, photo and video sharing sites, blogs, etc.  At Mozilla, we actively use a subset of these tools to stay connected with our community and raise awareness around the projects that we work on.  With the upcoming release of Firefox 3.5, we hope to leverage social media once again to drum up excitement and celebrate the launch.  Here are some ways you can help:

• Update your status (or tweet) during the run up to, and day of, launch.  Promote ongoing campaigns like Fastest Firefox, or 3.5 in 35 days.  Highlight your favorite features and let everyone know when you upgrade.  For Twitter and Identi.ca, please use the hashtag: #fx35
• “Donate” your profile image, or avatar by temporarily replacing it with the Firefox logo.
• Create an event, a download-fest or party in support of the launch.
• Post pictures and videos from related activities using the tags “fx35″ & “Spread Firefox”.
• Blog!  Spread the word, and add some flair to your site with an affiliate button.
• Drive up Firefox related news stories on Digg or Reddit.

If you’re on Facebook, you can also:

• Become a fan of our Page and suggest it to your friends.
• Send a personalized digital gift.  We’ve added 20 new icons to our collection.
• Share articles, photos, and videos on your wall and across the stream.
• Help content become viral with “likes” and comments.  The more you engage, the faster it spreads.

So, regardless of what social media tool you use, there are *lots* of great ways to help generate buzz and get the word out about 3.5.  Remember that even a simple status update has the potential to spark conversations and inspire action.  I also wanted to mention that while we currently have a strong presence on Facebook, Twitter, and Orkut… we recognize the diversity of tools available across the world, and would appreciate your help in identifying the key players in your respective regions by posting them, here. (Thanks!)

This entry was posted on Friday, June 19th, 2009 at 9:30 pm and is filed under Marketing, Planet Mozilla, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.