Optimizing the Firefox Fan Page
As we all know, Facebook has become a powerful marketing tool…with a growing network of active users, global reach, and built-in viral features that offer loads of benefits to brands. Recognizing the untapped potential within our own fan Page, we’ve recently invested resources towards making it into a more engaging space and a stronger communication channel with the community. To do this, we went through an in-depth study of the Facebook platform in order to better understand the ingredients of a successful Page. Then, we developed an optimization plan that covered everything from basic tweaks (like replacing the profile image), to major enhancements (like creating custom tabs and application boxes). You can read the project wiki for a more detailed breakdown of our efforts and ongoing progress. We still have a lot of work to do, but the results so far have been positive, with a significant increase in total fans and level of activity on the page.
Highlights from our optimization plan:
- Joining the conversations with more frequent status updates.
- Adding photo albums and videos – the two most viral pieces of content on Facebook. You’ll find snapshots of various community events, milestones in Mozilla’s history, collections of fan art, and other cool stuff. The video archive includes classics like “Daredevil” and “Kuru Kuru Don“, along with new favorites. We’ll be publishing product overviews and demos as well.
- Bulking up the Info Tab with more information about Mozilla and our mission.
- Highlighting the latest news, straight from the Mozilla blog with an RSS feed.
- Designing custom tabs and custom boxes to promote specialized content. For example, through a custom tab we plan to offer information on how to get involved and contribute to the Mozilla project.
- Refreshing our free digital gifts collection with 20 new icons that you can send to your friends.
- Improving our SEO with a Vanity URL, which is like a domain registration within the Facebook ecosystem. Instead of a randomly generated URL, you can now find us at www.facebook.com/firefox.
- Driving awareness around our Page and promoting it more actively through various channels like: community marketing calls, launch workshops, the First Run Page, What’s New Page, blogs, etc…
- Creating HTML badges and buttons that you can post on your websites.
- SMS-based fanning. Text “fan Firefox” to FBOOK (32665) and become a fan of our page instantly.
- Mobile broadcasting and subscriptions to status updates. Send a text message with the letter “f” to 32665 (FBOOK), and follow our updates on the go.
How you can help:
- Spread the word! Click on the “suggest to friends” link right below the profile image and let your friends know that they can connect with us on Facebook.
- Help contribute content and energize the page by posting comments, fan photos, and videos. You can also simply share our posts on your wall, which then spread through the news feeds.
- Provide feedback. Let us know how we’re doing and ways that we can improve your experience.
March 17th, 201011:36 pm at
[...] is a huge achievement… it was about one year ago that we began to dedicate resources towards optimizing our Page, and building a better engagement channel with our community on Facebook. We’ve come a long [...]