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It’s a well known fact that the success of Firefox has been driven by the power of our amazing community. In today’s world, social media marketing is really important as it helps to amplify word-of-mouth and spread a message more quickly.  At Mozilla, we use a variety of social media tools to stay connected with our community and find creative ways of getting them involved in everything that we do.  Among our top communication channels is Facebook, and while it’s been a relatively underutilized space for us in the past, we’ve recently taken big steps towards improving our official Fan Page and overall presence on the site.

Our efforts include posting frequent updates, and publishing more photos and videos into the stream.  Photos and videos are actually the most viral pieces of content on Facebook, and the level of response to each post has been quite compelling… with hundreds of comments and thousands of “likes” within a short period of time.  The snapshot below also shows the resulting 32% increase (roughly 116,350) in our fan base in the last few weeks alone — a combination of both organic growth and pre-existing unofficial fan pages who have now merged with ours.  And this is just scratching the surface.  We’ve got a lot more social media goodness cooking up and will be promoting the page more actively going forward.  So, consider this the first of a series of blog posts on our adventures in social media!

* Note: the metrics dashboard takes about 48 hours to refresh, our current total fan base is actually 477K+

This entry was posted on Thursday, May 28th, 2009 at 6:08 pm and is filed under Marketing, Planet Mozilla. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.