Back in September, we started the process of creating an official logo to represent SUMO and its ongoing mission as a community-powered support channel. The top 4 candidates were presented for your vote, and with careful consideration of everyone’s feedback we identified option C to be the strongest design direction. This was a hand/globe icon symbolizing the nurturing aspects of SUMO – a place where people come for answers and support from all points of view and experience.
The SUMO identity system has several components. These include the primary logos which are for general use (like the SUMO blog), and SUMO signatures that incorporate “open source support” as a supplemental tag line communicating the broader scope of the project. As you can see, the circular shape of the logo was a natural fit for the “O” in SUMO. So we also created a more stylized version of the mark for promotional needs like t-shirts and posters.
The new logo is an exciting part of SUMO’s evolution and will serve as a unifying brand element for its community. It’s taken us a while to get here, but we’re not quite done yet. As you may know, one of my (and John’s) top priorities is to build up the visual design community and encourage more participation in every step of our design process. So with that in mind, we’ve created a framework where your designs may also become a part of the SUMO logo. The identity system simply wouldn’t be complete without another layer of community involvement – and I’ll be sharing more information on what that means very soon!
Thanks again to: Will Yarbrough and the Rubber Design team for all their help on this project. John and David, for their creative input and endless support. Catherine Brady for her wise legal counsel. And everyone else who contributed their thoughts and helped us create this awesome logo.