Last month I shared our plan of creating an official logo for SUMO and asked your help in brainstorming ideas around the design concept. We got a lot of great feedback from the community in the form of inspirational words and even some cool illustrations. Then, we incorporated all of these thoughts into the formal brief and engaged Rubber Design in rendering the actual logo. The creative direction was left relatively open, but it was important for the final logo to be:
- An illustrated logo based on the concept of SUMO, and not a typographic solution based on the word or acronym. To avoid confusion, it should also be detached from the traditional meaning of “sumo” as it relates to wrestling.
- A graphic image that can stand alone, like the Firefox logo. But may also be supplemented with wordmark options of: “SUMO” and/or “Open Source Support”.
- A natural fit within our existing family of visual identities – following a similar color palette and circular frame.
- Flexible, scalable, and effective across a variety of mediums.
After a few design rounds, we identified the strongest concepts to be those centered around the idea of “hands” – hands holding hands, reaching out, connecting, collaborating, supporting, and more. Rubber Design had some interesting solutions, and the resulting logo candidates are presented here:
Which one is your favorite? We feel that the right logo is in this batch, but need the help of the SUMO community to choose which one. (Read on for the designers’ interpretation of what each option represents.)
Logo descriptions provided by Rubber Design:
A) “This logo represents a place where people from all directions come to support SUMO. A place to connect, problem solve, join discussions and find solutions in an interconnected forum.”
B) “This logo is an interpretation of a SUMO member-supplied icon of a hand in a circle. The gear shapes provide reference to the working format of SUMO – constantly churning ideas and movement toward answers.”
C) “This logo represents the nurturing aspects to the SUMO forum. A place where people across the globe come for discussion and answers from all points of view and experience.”
D) “This direction is a representation of the aggregate nature of SUMO. People coming together – lending helping hands, providing voice to discussions. A supportive community for open discussion.”