Gran Paradiso Swag
If you made it to the Summit you should have been greeted with a variety of swag items made specifically for the occasion as a thank you to all attendees. Cool new T-shirts, satchel bags, embossed leather luggage tags, and vintage style stickers all inspired by the original Gran Paradiso poster done by Steve Forney. The process started way back in February when we wrote the initial creative brief for the shirt and began working with designer Stephen Lowe. We wanted something unique while maintaining the key elements, general style and tropical theme of the original visual identity. The design was eventually customized and revised for different items in the set, including matching name tags. I really liked how they turned out, and it was cool to see Whistler village dressed in all the various Gran Paradiso gear.
