The Firefox 3 Design Contest

Earlier this year we opened our design process with a contest to create the official Firefox 3 T-shirt – a challenge that was quickly met with global enthusiasm! We received over 2000 submissions representing countless hours of hard work and creative contributions from a passionate design community, ranging from complete beginners to experienced professionals. The Flickr contest group grew to over 3,500 members and was bustling with activity, collaboration and intense discussion.  Over time it evolved into an impressive pool of talent and artistic expression, all in support of Firefox!  I really wanted to capture this creative energy and help demonstrate the diversity in styles, so I made an image collage stitching together a large sampled set of these great designs.

Our team here at Mozilla tackled the difficult task of selecting the top five, which were then passed on to you, the community, for a final decision. Garnering the overwhelming majority of the votes was the “lineup” design by Tracie Andrews (a.k.a “egirluk”), a talented illustrator and graphic designer from the UK. Tracie was among the contest’s most prolific designers and we’re very excited to have her work featured in the Mozilla Store.  To learn more about Tracie and her creative process, check out her portfolio and John Slater’s post on The Story Behind The Shirt.

Although open to interpretation, the winning design, with iconic symbols of people and a fox, lends itself perfectly to the concept of community – an important part of what Firefox is all about.  It also became a fun source of inspiration for our promotional photo shoot, which involved mimicking the design with our own team and the illustrious Fox himself.  Check out some of our pictures below, as well as this secret footage that was recently discovered.  Special thanks to our amazing in-house photographer Rolo who helped make it happen while battling against unideal conditions, including swift winds and my uncontrollable hair.

This design contest was the first major project that I managed at Mozilla from concept to completion.  I thoroughly enjoyed every step and found it to be a great introduction to our unique community.  Thanks again to everyone for their dedicated support and help in making this effort a success.  Especially those who actively participated in the group and contributed with their designs.

It has definitely been a long and interesting journey leading us to the official, community-based Firefox 3 t-shirt which is now available in the Mozilla Store!

Picture 82

20 Responses to “ The Firefox 3 Design Contest ”

  1. The Mozilla Store Blog » Blog Archive » Official Firefox 3 T-Shirt! Says:

    [...] this year we opened our design process with a special contest to create the official Firefox 3 T-shirt – a challenge that was quickly met with global enthusiasm! [...]

  2. firefox.no » Offisiell Firefox 3-T-skjorte Says:

    [...] Firefox 3 er like rundt hjørnet, og hva er vel mer naturlig enn å feire utgivelsen med å trekke på seg den offisielle T-skjorten for Firefox 3. Designet på T-skjorten viser en serie mennesker som står oppstilt på rad, med en lur rev innimellom, og er valgt ut etter en konkurranse. [...]

  3. earthcat (haha) Says:

    cool

  4. Sudershan Says:

    it’s really a cool job!!!

    Try to notify me if ever again the contest foe mozilla 4 or 3.1 happens he he

  5. vishwa Says:

    hi,
    the t-shrits r wonderful to hav it,,,,
    very nice to look to……..
    notify me if ever again the contest of mozilla3.1 or 4 happens

  6. rasheeduddin Says:

    Glad to hear your contest is doing well so far, Let me know when that special day of yours contest!
    And thank you……

    am eagerly waiting to show my designs!

  7. Ajayvir Singh Says:

    hi,
    this was really a great contest, when ever this happens in future pls. inform me, as i am a designer and i really want to take part on your contest

  8. eric potter Says:

    Well, I’d like to see a cool graphic on the “back” of the shirts and maybe just have firefox on the sleeve.

    Not really interested in graphics on the front.

    That would be a really cool design.

  9. musingT» Blog Archive » Creativity Unleashed Says:

    [...] in February we decided to try something new and “open sourced” our design process to create the official Firefox 3 t-shirt.  In addition to getting a great [...]

  10. friend or fox??? Says:

    i have some ideas for some alternative t shirt ideas…..why dont you contact me…..please

  11. luke Says:

    iam designer T-shirt. i have store at jakarta, Indonesia

  12. musingT» Blog Archive » Mozilla Community Store - Coming Soon! Says:

    [...] an array of community generated designs. We’ve seeded the Store with over 50 designs from the Firefox 3 t-shirt design contest, but you can also start from scratch and add your own. There will be plenty of guidelines and other [...]

  13. The Mozilla Community Store is here! :: The Mozilla Blog Says:

    [...] Mozilla Community Store was inspired by the Firefox 3 t-shirt design contest, which resulted in a large pool of really impressive designs and a demand to make more of them [...]

  14. musingT» Blog Archive » The Mozilla Community Store is here! Says:

    [...] Mozilla Community Store was inspired by the Firefox 3 t-shirt design contest, which resulted in a large pool of really impressive designs and a demand to make more of them [...]

  15. musingT» Blog Archive » The Firefox 3.5 Word Cloud: Launch t-Shirt Says:

    [...] what better way to celebrate the launch than with the brand new 3.5 t-shirt. We had a lot of fun last year with an open call for designs that led us to the official Firefox 3 shirt.  But this time around, [...]

  16. The Creative Collective is Here! Join us. :: The Mozilla Blog Says:

    [...] actually has a long history with community design. Successful past projects such as the Firefox 3 t-shirt, Mozilla Mexico logo design contest and Personas are just a sampling of our community’s [...]

  17. musingT» Blog Archive » The Mozilla Creative Collective is Here! Join us. Says:

    [...] actually has a long history with community design. Successful past projects such as the Firefox 3 t-shirt, Mozilla Mexico logo design contest and Personas are just a sampling of our community’s [...]

  18. The Creative Collective is Here! Join Us. | Easy Firefox Says:

    [...] actually has a long history with community design. Successful past projects such as the Firefox 3 t-shirt, Mozilla Mexico logo design contest and Personas are just a sampling of our community’s [...]

  19. Custom T Shirts Says:

    What a great opportunity…I would love to have a shot at the next design contest

  20. musingT» Blog Archive » The Mozilla Firefox T-shirt Design Challenge! Says:

    [...] of you who have been around Mozilla for a while might remember the Firefox 3 t-shirt design contest that we held nearly three years ago… it was quite an amazing experience, with so much [...]

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